FootballCMS was born out of the frustration of working with WordPress or building your own custom CMS

Founded for publishers by publishers
‍ Newsifier was founded by Gerard Kijlstra and Erik Bruinsma. They both worked for many years in the online publishing industry. As an owner of the biggest football news publisher in the Netherlands (Gerard) and as an IT partner (Erik) of news websites.
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The hassle of keeping your website up to date
They experienced firsthand that keeping your football news website up to date with all the latest online publishing trends and developments is a hassle, like changes to the Google Algorithm or changing Facebook policies. The constant need to build new features, maintain all code, get security updates and stay ahead of the competition is not only a hassle for many publishers but also really expensive.

A CMS 100% specialized for modern football news publishers
They experienced that using a CMS like  WordPress doesn't meet the need of football news publishers, while building a custom CMS yourself can get really expensive. These experiences led to the development of FootballCMS. A CMS that is 100% specialized for football news publishers and which makes online publishing easier and more profitable.